June 10, 2005

LOGAN, Utah - Jason Herbers has been named as the marketing and promotions director for the athletics department at Utah State University and began work this week. Herbers replaced Kim Torman Larson, who accepted a position in the USU alumni office.

Herbers most recently was the director of marketing, promotions and ticket operations at Eastern Washington University. He served in that capacity from July, 2001 to May, 2005.

At Utah State he will be responsible for marketing, promotions, sponsorships sales, and game management among other duties.

"We are very excited that Jason has decided to join our marketing and promotions team, said USU Associate Athletics Director Kevin Dustin. "His experience and enthusiasm sets him apart and I am positive that he will make an immediate and positive impact on our programs. Jason is committed to ensuring that all of our sports teams receive the most exposure possible and that the fans that attend our games will have an enjoyable entertainment experience. I am also confident that his expertise will open new opportunities for our sponsorship partners."

Prior to working at EWU, Herbers was the promotions coordinator at Wisconsin for three years (1998-2001). He also worked for the La Crosse Bobcats of the Continental Basketball Association, the Wisconsin Intercollegiate Athletic Conference, the Milwaukee Bucks and the Madison Mad Dogs.

The 29-year old graduated from Wisconsin-La Crosse in 1997 and has nearly completed his master's degree from Eastern Washington. He was born in Monroe, Wisc. and attended Verona Area High School in Verona, Wisc.