LOGAN, Utah – Utah State Athletics and Playfly Aspire have announced a strategic partnership focused on elevating fan engagement and maximizing revenue opportunities for Aggie Athletics. Playfly Aspire's on-site staff will drive premium and general ticket sales as well as incremental growth in Big Blue Club donations. Group Vice President, and 10-year Playfly Aspire veteran, Justin Morelli, will support the partnership.

Playfly Aspire will optimize Utah State's ticket and donation related revenue growth through data-driven recommendations around ticket pricing, fan experiences, and marketing campaigns via its in-house consulting team. 

Diana Sabau, Utah State University Vice President & Athletics Director, on the partnership with Playfly Aspire: 

"With the addition of Playfly Aspire, we continue our mission to modernize Utah State Athletics and provide first-class customer service to Aggie Nation. Our partnership enhances the fan experience and strengthens our ties to the Cache Valley community while ensuring that our fans and donors remain at the forefront as we elevate USU Athletics."

Chad Cardinal, Senior Vice President and Head of Playfly Aspire Properties, expressed enthusiasm on serving Utah State:

"It is a privilege to join forces with Utah State. We have long admired the good and sustainable work being done in Logan. The next few years will be filled with unique opportunities for the Aggies, and we are excited to join the cause. Our ticket, fundraising, strategy, and fan research teams are eager to get to work connecting, serving, and building the Aggie fanbase. Rewarding times are ahead!"

About Utah State Athletics 

Utah State University, located in Logan, Utah, competes in 16 NCAA Division I varsity sports. The Aggies are currently members of the Mountain West Conference and will join the Pac-12 Conference on July 1, 2026. Utah State's men's basketball team has won multiple conference championships and made several NCAA tournament appearances. The football program has won six bowl games, secured the 2012 WAC Championship, and twice secured top 25 national rankings. 

About Playfly Aspire

Playfly Aspire is an award-winning sports and entertainment marketing firm, recognized as a top employer in the industry by Forbes and Front Office Sports. Renowned for innovative consulting, ticket sales, and partnership services, PlayflyAspire pioneered the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Playfly Aspire to drive revenue, attendance, and enterprise-value growth through strategic consulting and research, sales and service training, and best-in-industry fan relationship management.

For more information about Playfly Aspire, visit: www.playflyaspire.com and follow on social media channels, Instagram, Facebook, LinkedIn, and Twitter.