LOGAN, Utah – Utah State Athletics is launching One Aggie Studio, a new storytelling and multimedia initiative that brings together the people and moments that define USU Athletics.

Built around the tagline "One Destination. One Story. One Mission." One Aggie Studio will give fans a new way to discover and connect with Utah State Athletics. The initiative is designed to strengthen the Utah State Athletics brand, support student-athletes, enhance recruiting and build lifelong connections with fans and Aggies everywhere.

Every Utah State team has its own story. Every student-athlete has a unique journey. Every fan has an individual connection to Utah State. One Aggie Studio will connect those individual experiences to a larger Utah State story.

The initiative expands Utah State Athletics' storytelling beyond traditional game coverage, highlighting the experiences, personalities, traditions, achievements and moments that define what it means to be an Aggie.

"Storytelling is one of the most powerful tools we have to define who we are, connect with our community and demonstrate our impact," said Cameron Walker, Utah State Vice President and Director of Athletics. "One Aggie Studio gives us an opportunity to bring the incredible stories happening throughout our department together in a way that strengthens our brand and deepens our connection with Aggie fans."

AGGIES ALL-ACCESS PODCAST
The flagship of the new initiative, "Aggies All-Access Podcast," is a video podcast series hosted by Utah State play-by-play voice Scott Garrard that takes viewers inside USU Athletics through conversations with coaches, student-athletes, staff and other members of the Aggie community. The podcast debuts on Thursday, Sept. 3, with Utah State Vice President and Director of Athletics Cameron Walker as the inaugural guest, and will be available through USU's social media channels, website and YouTube channel.

TELLING STORIES THAT MATTER
One Aggie Studio is built around four core storytelling pillars: 

• Tell Stories That Matter — Create emotionally driven, high-impact stories that connect every dimension of Utah State Athletics.
• Capture Defining Moments — Showcase important moments before, during and after competition while creating memorable game day and behind-the-scenes experiences.
• Celebrate the Aggie Legacy — Highlight the history and traditions of Utah State Athletics and connect past, present and future generations of Aggies.
• Demonstrate Our Impact — Showcase the impact of USU Athletics on the university, Cache Valley and surrounding communities.

The initiative will also create signature storytelling series that fans can recognize and anticipate, while expanding the stories told about student-athletes, fans, donors, alumni and the Utah State family.

BRINGING AGGIE STORIES TOGETHER
One Aggie Studio will give student-athletes opportunities to showcase their experiences and personal journeys, with the creative and communication team transforming those stories into compelling content. Utah State Athletics and community partners will help amplify those stories and connect them with more people.

The initiative will help grow the audience, strengthen relationships with fans, recruits, donors and alumni, and create opportunities for collaboration and partnerships.

One Aggie Studio will bring the department's storytelling together around one shared vision while preserving the unique identity of each Utah State program.

FUTURE CENTRALIZED CONTENT HUB
During the 2026-27 academic year, Utah State Athletics will debut a new centralized content hub for One Aggie Studio, creating one destination for Utah State fans to discover original content from across the department.

The hub will bring together content from Utah State Athletics websites, social media, email, video platforms and team channels while expanding opportunities for longer-form features, video and other original content. It will go beyond scores and headlines to spotlight the people and stories that make the department unique, from student-athletes and coaches to alumni, fans and the Aggie community.

As One Aggie Studio grows, the athletics department will continue to explore new ways to reach audiences and tell the stories that connect Aggies across generations.

"We have always had incredible stories and achievements taking place, and it is time we tell those stories bigger and louder than we have before," said Walker. "Our vision is simple: We want to make sure those stories reach more people than ever before. One Aggie Studio gives us the opportunity to tell our story with even greater impact."

For more information on Utah State Athletics, visit UtahStateAggies.com or follow @USUAthletics on social media.