Utah State University Athletics

Tyler Knowles is in his ninth year at Utah State as the Director of Digital Marketing and Creative Content. He was promoted to Assistant Athletics Director in 2019.
                                
In his role, Knowles is responsible for the oversight of all aspects of athletics digital, creative content and overall visual story-telling of the Utah State athletics brand, while assisting in the purchasing and placement of all print, radio, TV, web and social media advertising. Knowles also assists in the development of football and men’s basketball marketing strategies, and provides oversight for the development and execution of marketing and branding for the various olympic sport programs.
                                
Knowles came to Utah State from Nicholls State in Thibodaux, Louisiana, where he served as the Director of Marketing and Ticket Operations, coordinating all ticket sales and integrating marketing plans for each of the Colonels’ 14 sports. Knowles was also responsible for the social media platforms for the athletic department, including sponsorship activations with Colonel Sports Properties, providing graphic design for digital and social use.
                                
Prior to working at Nicholls, Knowles worked with the event management and sports information departments at the University of Oklahoma, while pursuing his undergraduate and post-graduate degrees. While at Oklahoma, Knowles was a member of the staff that provided assistance at eight NCAA or Big 12 postseason events.                              
                                
Knowles graduated from Oklahoma in 2009 with a degree in journalism and mass communication and later a master’s degree in intercollegiate athletics administration.